Learning How To Use Technology

We live in an era where information is king and its a professional businesspersons responsibility to know how to use information and technology to their advantage. This is critically important to internalize because the sooner you use the available technology to your advantage, the sooner you’ll beat your competition in growing your business.Let’s begin with the simple things. If you do business outside your local calling area you need to at the very least have a toll-free phone service. If you only work within a small geographic area, a basic local phone line will suffice. You also need a fax machine and fast connection to the internet. Don’t even waste your time or money on “economical” internet service; you need information coming and going as fast as possible.


Just as important as the technological equipment is the software you select. If you own a franchise, the appropriate software is probably provided or, at the very least, recommended. Take whatever classes are necessary to master it because not knowing how to use it effectively will only hold you back. If you must select your own software, get advice from someone already in business; don’t just listen to your accountant here. I’m not saying they don’t offer sound advice, but they’ll most likely only tell you how to best set up your books. That’s a necessary part of business, but if there’s a software program that helps you make more sales, don’t you think you could afford to hire someone to “do the books” for you? You need easy access to online, e-mail and snail-mail promotions. Read the rest of this entry
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