Archive for 'Integrity'

Small Business Branding

branding 300x199 Small Business Branding

Small Business Branding

 

If you are a small business owner or an internet marketer, You Are Your Brand INC. You have to market yourself; therefore you need to be consistent. You have to be true to who you are. Take note of the things that make your personality and you should improve the gifts that you have. Compensate for the ones that you lack. These days, when you say “brand”, people instantly think material branding. Branding from commercial products, these companies that have made their mark in our consciousness. And how did they make that mark exactly? It’s through years and years of consistent quality and unique product packaging. A good marketing and advertising strategy helped too. And what was achieved was a sort of trademark, a brand, a guarantee that you will get your money’s worth.

You may wonder why you should have a personal brand. Well, look at you and your business as living stories. Tell your audience, in this case, your customers what makes you and your business unique. Tell them what sets you apart from your competition. Think of those moments that make you stand out. You have to help them understand your tools and your community. You can do this by improving your own communication skills. When you talk to your customers about your business, deal with them as if you are an annual review. Tell them what your business has done and what the goals are for the coming year. You should have integrity nonetheless. Another thing you should remember is that you must improve what you have. Do not lament on what you lack. If you focus on your liabilities, then you will not be able to work on your strengths. Read the rest of this entry

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Are We Truly Free As Entrepreneurs?

foundingfathers 300x1971 Are We Truly Free As Entrepreneurs?

Are We Truly FreeAs Entrepreneurs

It’s shocking how many entrepreneurs also support bigger government. It’s an oxymoron and the two cannot coexist. Mixing big government and entrepreneurial-ism are like trying to mix oil with water; the two cannot and will not go together.  What happened to the entrepreneurial spirit where “I will provide” I  will be creative” I will be resourceful’  In order for Americans to be truly be free they need to maintain their rights of free enterprise and capitalism. Americas Founding Fathers were all entrepreneurs who fought and died for a better way of life far removed from the idea of Socialism and a large Government.

Most likely the two most impactful events in Americas history where big government was challenged were the Revolutionary War and the Civil War.  The first was the people against government and the latter was the government and people against the government and people.  Read the rest of this entry

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