How To Create A Buzz About Your Business

When you’re launching a new product or service, you want everyone to be p0sting about your target marketing campaign. The way to do that is to climb out of the generic marketing box you’re in and get viral with a buzz worthy campaign. Blue Current is a boutique PR firm that specializes in unique campaigns that get people talking. Take its Hibernia Bank campaign: It’s the company that gave out plants as a “reverse welcome” to the neighborhood. And when BlueCurrent helped with an Einstein Bros. Bagels opening, it used a “bagel band”–an all-tuba band with large photos of bagels covering the horn openings–that played during morning rush hour while employees gave out samples.


Rob Martin, founding partner of Blue Current, reveals how to get people buzzing about your business: Buzz doesn’t have to be expensive, but it does need to stand out. The most important thing is to connect with your audience: Find them in the right place, at the right moment, when they’re receptive to your messages. Think about where you can intersect your target customers as they go about their daily routine. Read the rest of this entry
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